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2bf794fa Biodun Shobanjo

Shobanjo Tasks Nigerian Youth On Entrepreneurship

Africa’s advertising czar and chairman of Troyka Holdings, Dr. Biodun Shobanjo, has charged Nigerian youth to embrace a culture of diligence and hard work in order to excel in their professional callings.

He gave the charge in Lagos recently at the public presentation of his biography titled, ‘The Will To Win: The Story of Biodun Shobanjo,’ written by Mr. Dotun Adekanmbi, a journalist and public relations practitioner.

“I just want our young people to believe in themselves because to continue to hope that government would provide employment or solve all their problems is not reality,” he said adding that, “people must learn to take their fate in their own hands.”

Shobanjo said the story of his life was illustrative of the benefits of starting out early regardless of the obstacles that often tend to derail even the most carefully laid out plans, saying, “my biography written by Dotun Adekanmbi essentially captures where I am coming from and what God has enabled me to prove with what I have done in the management of enterprise over the last 50 years.”

He said he was able to achieve all that was chronicled in the book because, apart from hard work and diligence he was lucky to have interacted with destiny helpers who believed in his dream. In particular, he commended his partner of over 40 years, Mr. Jimi Awosika, whom he described as the ‘last man standing’ in the league of the co-founders of the enterprise that has grown to become Troyka Holdings, a leading player in corporate Nigeria.

He explained that with proper guidance and support, the young people of Nigeria have a lot to contribute, stressing that, “I believe that young people will find nuggets in The Will To Win: The Story of Biodun Shobanjo that will serve as motivation for them to go out there and do things for themselves; for me, that is the thrust of the whole thing. People who have worked with me and have equally become successful in their own rights are proof positive that people can do wonders for themselves.”

The author of the book, Dotun Adekanmbi, said he was motivated to write the book because he found Shobanjo’s personality and professional accomplishments quite intriguing, particularly because he (Shobanjo) evokes diverse passions in players in his industry.

The reviewer of the book and veteran journalist, Mr. Ray Ekpu, commended the author, Dotun Adekanmbi, a former Editor of Business Times for going the extra mile to present a business biography in a lucid and reader-friendly manner.


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