April 17, 2024

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Nestle Nigeria Strengthens Nutritional Portfolio with NIDO MiLK & Soya

Nestlé Nigeria Strengthens Nutritional Portfolio with NIDO Milk & SoyaNutritional offering enriched with the double goodness of milk and soyaNestlé launches unique Milk & Soya Blend in NigeriaFor release in Lagos, on 16 October 2023Nestlé has announced the launch of the latest addition to its nutrition portfolio,NIDO Milk & Soya Instant Powder Mix.

This innovative product combines thedouble goodness of milk and soya, fortified with iron to provide consumers withan affordable, delicious and nutritious creamy milk and plant-based complementfor beverages and cereals.For over 62 years, Nestlé has been part of the daily nutrition of millions ofhouseholds in Nigeria, by consistently using its research and developmentcapabilities to unlock the power of food to enhance the wellbeing of individualsand families.According to Ifeanyi Orabuche, the Category & Marketing Manager, Dairy,“NIDO Milk & Soya is our first affordable fortified dairy and plant blend in theNigerian market.

This unique blend of filled milk and soya is a source of Iron andhas other essential nutrients including Protein, Calcium, Vitamin C, and dietaries
fiber which supports digestion. NIDO Milk & Soya joins our portfolio of fortifiedproducts to help address the high rate of micronutrient deficiency, especially ofIron in the country.”According to the Journal of Public Health in Africa, the prevalence of anemiaamong school age children in Nigeria is 71% and among women, 47.3%.NIDO Milk & Soya Instant Powder Mix was developed by local experts in Nestlé’sR&D Center in Abidjan and is produced locally in Nigeria using 100% locallysourced soyabeans.

It is a result of Nestlé’s progress in product innovation andrenovation to meet the growing consumer demand for affordable nutritionoptions that also create societal value.“At Nestlé, our decisions are guided by our purpose of unlocking the power offood to enhance quality of life for everyone today and for future generations.With this new product, we are helping to sustain a steady source of revenue toimprove the livelihoods of the local farmers who supply the soyabeans used inthe production of NIDO Milk & Soya,” said Victoria Uwadoka, the CorporateCommunications, Public Affairs and Sustainability lead at Nestlé Nigeria.

“This launch is part of Nestlé Nigeria’s ongoing commitment to offeringaffordable, wholesome and nutritious options for consumers across the country,while providing long term benefits that are good for individuals and families,good for communities and good for the planet,” she concluded.

The Laurels International Magazine


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